Privacy Policy

Introduction

l344 ("we", "us", or "our") is committed to protecting the privacy and personal data of every player who visits or registers on our platform at https://l344.ws. This Privacy Policy explains in clear, formal terms what data we collect, why we collect it, how we use and protect it, and the rights available to you as a registered user or visitor based in Bangladesh or elsewhere.

By accessing or using l344, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our services. We encourage you to review this document periodically, as it may be updated to reflect changes in our operations, technology, or applicable regulations.

Information We Collect

We collect two primary categories of information: data you provide directly when you create and use your account, and data we collect automatically as you interact with our platform.

Information You Provide Directly

• Full name, date of birth, and national identification details required for account verification and age confirmation (21+ only).
• Contact information including email address, mobile phone number, and residential address in Bangladesh (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi).
• Financial and payment information related to deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, or bank accounts such as Dutch-Bangla Bank or BRAC Bank. We do not store full card numbers or full mobile banking PINs.
• Username, password (stored in hashed form only), and any optional profile details such as preferred language or avatar.
• Communications you send us, including support requests, feedback messages, and any documents submitted for KYC verification.

Information Collected Automatically

• Device and browser data including IP address, device type, operating system version, and browser type, which help us detect fraud and secure your account.
• Gameplay and transaction logs including games played, bet amounts, spin history, session duration, and cashout records — used for account security, dispute resolution, and responsible gaming monitoring.
• Cookies and similar tracking technologies that help us remember session preferences, maintain login state, and analyze platform performance. See the Cookies section below for full details.

How We Use Your Information

l344 uses the personal data we collect solely for legitimate purposes directly related to operating and improving our platform. We do not sell your personal data to any third party. Specifically, we use your information to:

• Create, verify, and manage your l344 account, including processing deposits and withdrawals through bKash, Nagad, Rocket, and other supported payment channels.
• Deliver and personalise your gaming experience across cricket betting, slots, live casino, crash games, and all other categories available on the platform.
• Communicate with you about account activity, promotional offers, security alerts, and important policy updates via email or registered mobile number.
• Comply with anti-money laundering (AML) and Know Your Customer (KYC) obligations, fraud prevention protocols, and any applicable regulatory requirements.
• Monitor platform activity for responsible gaming purposes, including identifying patterns that may indicate problem gambling and triggering appropriate intervention tools.
• Analyse aggregated, anonymised usage data to improve platform performance, fix technical issues, and develop new features and game categories.

Cookies and Tracking Technologies

l344 uses cookies — small text files placed on your device — to help us operate the platform effectively. Cookies allow us to keep you logged in between sessions, remember your game preferences, and understand how different sections of the platform are used.

You may configure your browser to refuse all cookies or to notify you when a cookie is being placed. Please note that disabling essential cookies may affect the functionality of the platform, including login persistence and payment processing.

Types of Cookies We Use

• Essential cookies: strictly necessary for core platform functions such as maintaining your authenticated session, processing secure transactions, and enforcing session timeouts.
• Analytical cookies: used to understand aggregate user behaviour and improve site performance. These cookies do not identify you personally — data is anonymised before processing.
• Preference cookies: store your choices such as language preference and display settings, so the platform feels consistent each time you visit.

Data Sharing and Disclosure

l344 does not sell, rent, or trade your personal information. We may share your data only in the following strictly limited circumstances:

• Payment processors and financial service providers (such as bKash, Nagad, Rocket, and banking partners) who facilitate your deposits and withdrawals. These partners handle only the data necessary to complete your transaction and are bound by their own strict privacy and security obligations.
• Game software providers (such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, and Microgaming) whose platforms are integrated into l344. These providers may receive anonymised session data to deliver games correctly; they do not receive your full personal profile.
• Regulatory and law enforcement authorities where l344 is compelled to disclose information under applicable law, court order, or lawful government request. We will notify you of such disclosure where permitted by law.
• Fraud prevention and identity verification services, to the extent necessary to protect l344, its players, and the integrity of transactions on the platform.

In every case where data sharing occurs, l344 ensures that the recipient is bound by equivalent data protection commitments and that the minimum necessary data is shared to accomplish the stated purpose.

Data Security

l344 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security infrastructure includes SSL/TLS encryption for all data in transit, encrypted storage for sensitive account fields, strict access controls that limit staff access to personal data on a need-to-know basis, and regular security reviews.

While we take all reasonable precautions to secure your data, no internet-based platform can guarantee absolute security. You also play an important role in keeping your account safe: use a strong, unique password, do not share your login credentials with anyone, and contact our support team immediately at [email protected] if you suspect unauthorised access to your account.

Your Rights

As a user of l344, you have the following rights with respect to the personal data we hold about you. To exercise any of these rights, contact us at [email protected] with your registered account details and a clear description of your request.

• Right of access: you may request a copy of all personal data we hold about you, including your account details, transaction history, and any documents submitted for KYC.
• Right to rectification: if any personal data we hold is inaccurate or incomplete, you may request that we correct or update it promptly.
• Right to erasure: subject to our legal and regulatory retention obligations, you may request the deletion of your personal data. Note that certain records (e.g., financial transaction logs) are required to be retained for a minimum statutory period and cannot be erased on request.
• Right to restriction of processing: you may request that we limit how we use your data in certain circumstances, for example while a dispute about accuracy is being resolved.
• Right to object: you may object to the processing of your personal data for direct marketing purposes. You may also unsubscribe from promotional communications at any time using the unsubscribe link in our emails.

We will respond to all valid data rights requests within a reasonable timeframe. In cases where a request cannot be fulfilled due to legal retention requirements or security considerations, we will explain the reason in writing.

Data Retention

l344 retains your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, including satisfying applicable legal, regulatory, accounting, and reporting requirements. For active accounts, data is retained throughout the duration of the account relationship. Following account closure, we retain certain categories of data — particularly transaction records and KYC documentation — for a minimum period as required by applicable laws, after which it is securely deleted or anonymised.

For data collected via cookies and analytical tools, retention periods are shorter and aligned with the specific purpose of each cookie type. Essential session cookies expire when you close your browser; preference and analytical cookies may be retained for up to 12 months.

Third-Party Services

Our platform integrates with third-party game providers, payment gateways, and analytics tools. When you interact with these services — for example, launching a game from Pragmatic Play or completing a deposit via bKash — the relevant third party may independently collect data about your interaction in accordance with their own privacy policies. l344 is not responsible for the data practices of third-party providers.

We encourage you to review the privacy policies of any third-party service you interact with through our platform. Links to external websites or services that may appear in game interfaces are governed entirely by the terms and policies of those external parties; l344 has no control over their content or data handling.

Children's Privacy

l344 is strictly an adult platform. Our services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on our platform, please contact us immediately at [email protected].

Changes to This Privacy Policy

l344 reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will post the revised policy on this page with an updated effective date and, where appropriate, notify registered users via email or an in-platform notification. Your continued use of the platform after any such changes constitutes your acceptance of the revised Privacy Policy.

We recommend bookmarking this page and checking it periodically. The date shown in the 'Last Updated' badge at the top of this page always reflects when the most recent revision was made.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way l344 handles your personal data, our dedicated support team is available 24/7 to assist you. We are committed to resolving all privacy-related enquiries promptly and transparently.

You can reach us by email at [email protected]. Please include your registered username and a brief description of your enquiry so we can direct your request to the appropriate team member as efficiently as possible.